Sutton Compliance

Digital IR – Sharing is Good

Posted on 30. Mar, 2011 by megan_a in Corporate, Home, Social, Technology

In our recent travels across the web we have found a debate in regards to the topic of companies publishing their disclosure documents via PDF flipbooks.  The focal attack against this format is the inability to directly copy and paste content directly from the document. However, where they are mistaken are the alternative options that various digital publishing platforms provide.

Interactive flipbooks are anything but static content -they are a user experience. By using advanced digital publishing software companies can create dynamic annual reports complete with embedded links, multimedia and connect it all with social media platforms. In addition to it being an engaging experience for the user it allows for calculation on ROI for the company. Through user analytics the interactive flipbook tracks and analyzes audience engagement so that companies can optimize their flipbooks to full potential.

An increasing number of  investors are accessing their IR information via their mobile phones and tablets. The interactive flipbook is fully optimized with a mobile interface for I.O.S, android and tablets.  Users don’t need to download applications, their documents are simply accessible through the same URL they use on their PC.

How it Works in Seven Simple Slides

Use Cases

The Analyst

The analyst needs to communicate a companies financial data to their stakeholders. This makes the interactive flipbook an efficient and effective tool. With multiple sharing tools including the ability to crop, save and print data of their choosing. Sharing on multiple social media platforms including Facebook, Twitter, Digg, Linkedin, Reddit, etc is also possible. These sharing options are all opt-in functions for the flipbook client who is publishing the document to the web.

Creating a presentation? With the save as image tool analysts can quickly generate presentations with the content from the flipbook.

The Investor

The interactive flipbook offers tools for the investor. The businessperson on the go is increasingly accessing their investor materials from their mobile devices and tablets.

Much like the “build your own” report feature of online annual reports investors have the ability to compile pdf documents. Whether they choose to select the entire document, or select individual pages investors can quickly assemble a personalized document of the exact content they want at and download it right to their hard drive. As another feature investors can print individual pages of interest in high definition for quick tangible reading.

Tags: Annual Reports, digital publishing, interactive flipbooks, investor relations, social media