As Microsoft’s online search tool, Bing continues to grow in popularity (now accounting for 30% of all search web traffic) a push for Bing to grow and evolve its product offering only makes sense.
Recently Bing launched a beta version of what it’s calling “The Bing Business Portal“. The Bing Business Portal shares similar attributes to Google Places, but goes a cut-above to offer added value to business owners. Along with your standard business directory information like Map Location, Hours of Operation, Industry Specific listings and Web links, The Bing Business Portal (through its affiliates) is also offering businesses custom QR codes and landing pages for those searching for businesses with their smart devices or tablets. Albeit limiting, The Bing Business Portal does allow you to customize your mobile landing page with colouring and textural elements. Facebook‘s “like” function is also integrated into the service, adding further marketing capabilities and value to the platform.
As a small business owner or a budding company looking to make a better marketing impression online, The Bing Business Portal may be a suitable option for you.
Don’t worry my fellow countrymen, it may look as though the service is only offered to those south of the border when signing up, but that’s not the case. Feel free to place your province in the “state” field and your postal code in the “ZIP code” field. Having signed up myself I know this works. Just as with using the Google directory, you will have to wait for a postcard with a PIN number to arrive at your address before you can verify the listing.