Archive for 'Social'

Marsh Meeting Lessons

Posted on 24. Feb, 2012 by christopher.

View Comments

We’ve had an ongoing discussion about Social Media for the last little bit on the Sutton blog.  That’s in part because we had been preparing for a presentation on the topic of social media, and sharing some of our research seemed like a good idea. Last Thursday Jeff Sutton (our VP of Sales) had the [...]

Continue Reading

SCC Social Media Primer – Part 3 of 3

Posted on 21. Feb, 2012 by christopher.

View Comments

You’ve read the brief introduction to social media, and we’ve provided some examples of how social media is being used.  What else could there be? I think the next natural step is to give you tips on things to avoid when engaging on social media.  These tips are important for anybody who engages on Social [...]

Continue Reading

SCC Social Media Primer – Part 2 of 3

Posted on 13. Feb, 2012 by christopher.

View Comments

So, did you go out and create Twitter, Facebook, and LinkedIn accounts after reading part one of this series?  Great! Now that you’ve created the mediums that are right for your business it’s time to start engaging with your stakeholders.  Social media is not a difficult landscape to navigate if your been engaged for any [...]

Continue Reading

SCC Social Media Primer – Part 1 of 3

Posted on 06. Feb, 2012 by christopher.

View Comments

2012 is still fresh—what better way to start off the year than with a rejuvenated digital communications strategy? This article will be part one, in a three part primer for social media in investor relations. In a not so distant past, the use of social media for Corporate Communications was seen as a fad.

Continue Reading

The Corporate Sustainability Approach to Advertising

Posted on 07. Sep, 2011 by megan_a.

View Comments

Companies have now begun to recognize the importance of addressing  sustainability, including both the opportunities and challenges that it presents. While historically sustainability efforts lacked support due to the fact that businesses viewed environmental, economic and community obligations as an added cost and were hesitant to go beyond compliancy. The modern shareholder expects more – [...]

Continue Reading

Corporate Social Responsibility – Step it up Canada!

Posted on 14. Jul, 2011 by ian_g.

View Comments

With only a little digging around the web, it quickly became clear how distinct the degree of Corporate Social Responsibility (CSR) communication differs between Canadian corporations and the rest of the world in the areas of Environmental, Visual Communications, Credibility, Transparency and actual issues that relate to the business.  Without getting into too much detail [...]

Continue Reading

Bing Takes Business Listing to the Next Level

Posted on 13. Apr, 2011 by elliott_l.

View Comments

As Microsoft’s online search tool, Bing continues to grow in popularity (now accounting for 30% of all search web traffic) a push for Bing to grow and evolve its product offering only makes sense. Recently Bing launched a beta version of what it’s calling “The Bing Business Portal“. The Bing Business Portal shares similar attributes to [...]

Continue Reading

IR: How not to use Facebook

Posted on 05. Apr, 2011 by megan_a.

View Comments

To date there are 1,156,876 CEO’s, 277,353 CFO’s, 125,448 investment advisers, 125,564 equity analysts and 39,729 investor relations managers worldwide using Linkedin. With endless options of social media platforms on the market which is the right one to use for effectively portraying your brand, products, services, employees, culture the way you want it to be [...]

Continue Reading

Digital IR – Sharing is Good

Posted on 30. Mar, 2011 by megan_a.

View Comments

In our recent travels across the web we have found a debate in regards to the topic of companies publishing their disclosure documents via PDF flipbooks.  The focal attack against this format is the inability to directly copy and paste content directly from the document. However, where they are mistaken are the alternative options that [...]

Continue Reading

Best Practices in Online Annual Reports

Posted on 24. Mar, 2011 by megan_a.

View Comments

There has been a rapid expansion in online communications including a significant rise in investors receiving their investor relations and shareholder information electronically. Many companies are neglecting to make use of online annual reports and are missing out on major opportunities. Companies that use online annual reports have an advantage over companies that only use [...]

Continue Reading